Custom software for growing operations

Connect the software your business already uses.

I build custom tools that connect your existing systems, reduce duplicate work, and simplify day-to-day operations.

Disconnected business tools feeding into one connected software dashboard

Recent projects

Built for businesses with real complexity.

Real projects I've built for businesses with complex workflows.

I've built custom software for businesses with real operational complexity.

Get a Free Systems & Workflow Assessment

The problem

Your tools may work. The handoffs don't.

Scheduling platforms, accounting tools, forms, spreadsheets, and email all hold part of the operation. The drag usually shows up between them: duplicate entry, missed updates, and staff chasing details.

PlayMetricsQuickBooksGoogle SheetsGoogle FormsEmailStaffOne Connected System

Free assessment

Free Systems & Workflow Assessment

Map one workflow, identify disconnected systems, find repetitive manual work, and receive a one-page summary.

  • Map one workflow
  • Identify disconnected systems
  • Find repetitive manual work
  • Receive a one-page summary

No obligation. Just a practical look at how your business operates.

Why custom software?

Most businesses don't need another subscription.

They need the software they already have to work together. I build around tools like PlayMetrics, QuickBooks, payment tools, Google Drive, and the platforms your team already uses, then fill the operational gaps generic software leaves behind.

About

I'm Mike.

I've spent years building custom software for businesses, from music education platforms to sports organizations.

What I enjoy most isn't writing code; it's understanding how businesses actually operate and building tools that make everyday work simpler.

Articles

Practical guides for cleaner operations.

A growing library of tutorials and plain-English breakdowns for connecting the tools your business already uses.

Google Business Profile performance dashboard showing calls, website clicks, directions, reviews, and views

Google Business Profile

7 Google Business Profile Metrics Every Small Business Should Track

Learn which Google Business Profile metrics matter, what calls, clicks, directions, searches, and views reveal, and what to review each month.

8 min read
The rebuilt Rudiments of Real Estate homepage with clear paths to articles, books, and consulting

Case Study

Case Study: Turning a Failed Website Investment Into a Publishing and Lead System

See how Ravert Systems rebuilt a half-finished real estate author website with article publishing, book links, lead tracking, analytics, and weekly reporting.

10 min read
Business systems flowing into one dashboard where an owner can see what is limiting growth

Small Business Growth

3 Reasons Small Businesses Don't Grow as Much as They Want

Learn why small businesses stall when owners miss the real growth constraint, spend time on manual work, and add tactics that do not fix it.

8 min read
Stripe business dashboard showing revenue, refunds, payment activity, and customer metrics

Automation Guide

How to Automatically Send a Weekly Stripe Revenue Report

Automatically email last week's Stripe revenue, week-over-week change, refunds, payment count, and top customers every Monday with Google Apps Script.

12 min read
Weekly business report dashboard with key numbers, charts, and overdue work

Automation Guide

How to Automatically Send a Weekly Business Report from Google Sheets

Learn how to automatically email a weekly business report from Google Sheets with revenue, customer, task, and overdue-work summaries every Monday.

8 min read
Stripe business dashboard showing revenue, customers, subscriptions, failed payments, refunds, and monthly growth

No-Code Guide

The 8 Stripe Metrics Every Business Owner Should Check Every Morning

Learn the eight most important Stripe metrics every business owner should monitor, how to build a simple dashboard in Google Sheets, and how to automate everything as your business grows.

9 min read
Google Business dashboard showing calls, website visits, directions, reviews, ratings, and profile views

No-Code Guide

Connect Google My Business to Google Sheets

Connect Google Business Profile to Google Sheets. Track calls, clicks, directions, reviews, and views with a free template or automatic daily sync.

7 min read
Admin dashboard for managing and syncing guitar tab content

Case Study

Case Study: Replacing a 30-Minute Publishing Workflow with One Click

See how a custom publishing workflow replaced a manual Squarespace process, automatically created artist and album pages, and made 600+ guitar tabs mobile-friendly.

7 min read
Weekly spreadsheet report flowing into a live operations dashboard

Tutorial

How to Replace a Weekly Spreadsheet Report with a Live Dashboard

Learn how to replace one weekly spreadsheet report with a live dashboard that shows key numbers, charts, overdue items, search, filters, and a simple table.

9 min read
Completed business dashboard connected to Google Sheets

Tutorial

Connect Google Sheets to Your Business Dashboard in 15 Minutes

Learn how to connect one Google Sheet to a simple business dashboard so your team can keep updating rows while your KPIs, charts, search, and filters update automatically.

8 min read
Multiple business tools connected into one internal operations dashboard

Operations

5 Signs Your Business Has Outgrown Spreadsheets

Learn the five biggest warning signs that your business has outgrown spreadsheets and when it makes sense to build an internal business tool instead.

5 min read
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FAQ

A few common questions.

We already use PlayMetrics.

Perfect. I do not replace systems that are already working. I build around them, connect them where possible, and fill the gaps between them.

We already have software.

Great. Most projects start with existing software. The opportunity is usually in the manual work your team still does between those systems.

Do I have to replace everything?

No. Usually we improve one workflow at a time, starting with the area that creates the most repetitive work or operational drag.